Release date: 05 October 2004
World DAB Forum Newsletter N.35 - October 2004

Visionradio planning for a vision of the radio future

Visionradio is a company developing ideas and applications that make innovative use of the screens on a DAB digital radio. Their first experiment, broadcast over ntl’s test DAB multiplex in Cambridge, UK, is a 10 minutes cartoon. Visionradio is looking to develop additional revenue streams for broadcasters using devices such as interactive radio ads, screen placeholders and direct product ordering mechanisms.

Originally published in the World DAB forum newsletter here