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Business Development

Visionradio members and associates have been, and continue to be involved in a number of business consultancy projects and trials since 2000.  The main focus has been towards mobile and fixed communication networks and the changing paradigms behind new content and service delivery.

An overview of some of our Business Development clients and projects is given below, although preservation of client confidentiality limits detailed explanation.

 

Visionradio has been selected to perform a number of contracts with NTT DoCoMo European headquarters based in London.  These have focused around conducting specific research and subsequent preparation of purposed reports and videos for use within the European and Japan offices of the company.

Reports included detail on research methodology and marketing processes used in the analysis. The work was carried out through Visionradio partner WSA Associates.

The 1 minute low resolution sample clip below was taken from a presentation video scripted, filmed, edited and published by Visionradio. The full quality 3 minute version was used to explain a UK service to a Japanese audience.

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The requirements from Panasonic have been varied, and have included the development of web pages and purposed custom graphics.  These have been used in support of the delivery of web services projects as well as for an interactive CD to demonstrate a new software product.  More here.

Panasonic's European Headquarters also used some Visionradio content in pursuit of some digital radio DAB tests it was looking to perform over one of the London multiplexes.  The first chapter of a cartoon book was created into an audio-visual slide show, used by the business development team within Matsushita Electric Europe (HQ) Ltd.  This subsequently was used in full with ntl, outlined below.

In late 2003 Visionradio was engaged in a business development capacity for Panasonic Business Systems.  The brief: to explore market potential for new products from Japan which did not have a ready home within the existing product divisions in the UK sales company.  This culminated in securing a new business relationship for Panasonic supplying IP (Internet Protocol) products to BT.

Furthermore the Visionradio team extended into investigating product and service bundles with the BT team, incorporating both the Panasonic IP cameras and various BT products.
 

Following on from the initial work with Panasonic on DAB content as outlined above, early in 2004 Visionradio started work in collaboration with ntl to complete the cartoon book as an entire audio and video slideshow.  The Visionradio cartoon content piece was used for testing over a digital radio multiplex.

 

The Inaring site was a collaborative project led by a specialist disc media duplication company.  The purpose, in late 1999 and into 2000 was to develop a concept music custom CD and download site, purposed to develop an offering which used the best from the worlds of CD and download music distribution.  Visionradio was engaged to help develop the concept and build the prototype demonstration web site.  More here.

 

 

In 2003 Visionradio became a Telemetry Associate, working with core members particularly on a UK government part sponsored programme via the DTI known as The Application Home Initiative (TAHI).  This cross-industry and education body has its founding purpose "to accelerate the adoption of networked applications and services by connected home-based users".  To this end it has spawned a number of trials to test a develop various hypotheses which may prove commercially attractive to both consumers and service providers.  Visit the Application Home Initiative here

 

Daisy Multimedia are East European manufacturers of electronics such as MP3 players and digital cameras. Visionradio became the first UK sales outlet to distribute the product, setting up various trade and end user sales routes, as well as managing product reviews and PR.

To see the Visionradio Daisy "World is Digital" microsite, please click here

 

In December 2001 Visionradio, in partnership with the 8 Corporation, embarked on a new style distribution initiative to the UK market for the Valusoft drag racing titles NHRA2 and subsequently NHRA Main Event.

A direct campaign in association with the main drag racing sites was launched at very low cost, and a custom tracking system employed for responses and orders from each site.  All initial stocks of the launch title were sold.  The elegant simplicity of the campaign was proving successful, but was very short lived, ceasing when Valusoft were bought out and restructured as a division of THQ.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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